Datificación Social e Inteligencia Artificial: ¿hacia un nuevo “salto de escala”?

Martín  Gendler

doi:10.5354/0719-790X.2024.74503

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Social Datafication and Artificial Intelligence: towards a new “scale leap”?

Authors

Martín Gendler Instituto de Investigaciones Gino Germani, Universidad de Buenos Aires https://orcid.org/0000-0001-5781-6367

No. 17 (2024): Enero - Julio 2024

https://doi.org/10.5354/0719-790X.2024.74503

Abstract

Since the 1970s, there has been a process of strong penetration of digital technologies in all areas of social life. Currently, its process of massification and concretization allowed to glimpse a new phase of informationalism, closely linked to the development of 4.0 technologies, where the advance of social datafication is presented as fundamental. This article seeks to analyze the current developments of Artificial Intelligence within the logic of the social datafication process, understanding them as a key element both to enhance it, as well as opening the door to thinking about a new “scale leap” in current processes. of personalization and algorithmic modulation. To this end, a brief genealogy of the social datafication processes is displayed, linked to an analysis of the different phases of AI development so far to delve into the understanding, characteristics and sociotechnical effects.

Keywords:

Artificial Intelligence, Platforms, Datafication, Technologies 4.0, Internet

Author Biography

Martín Gendler, Instituto de Investigaciones Gino Germani, Universidad de Buenos Aires

PhD in Social Sciences, BA and Professor of Sociology (FSOC-UBA), Advanced Diploma in Internet Governance (UFRGS). Postdoctoral fellow at CONICET. Member of the Gino Germani Research Institute (IIGG-UBA). Lecturer at UBA and UNPAZ.

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How to Cite

Gendler, M. . (2024). Social Datafication and Artificial Intelligence: towards a new “scale leap”?. Resonancias. Revista De Filosofía, (17), 121–141. https://doi.org/10.5354/0719-790X.2024.74503